Dairy Queen Gives Blizzard Proceeds to Children’s Miracle Network Today!

Canadian athletes come out to support ninth annual fundraiser for Children’s Miracle Network Hospitals®.

Today, communities throughout Canada will make miracles happen for children during the ninth annual Dairy Queen® Miracle Treat Day. Proceeds from each Blizzard® sold at participating locations will be donated to Children’s Miracle Network ; a charity that raises funds for more than 170 children’s hospitals across Canada and the United States.

This year, Dairy Queen and Children’s Miracle Network have welcomed some of Canada’s most celebrated athletes to help raise money and awareness for the important work done by Children’s Miracle Network. Athletes, Olympians and even our favourite team mascots have helped out at hospitals and DQ locations in Vancouver, Calgary, Airdrie, Edmonton and Toronto to help spread the word about Miracle Treat Day. Tomorrow, there are opportunities in Regina and Ottawa.

“Every year Canadians blow us away with their support for Miracle Treat Day,” said Denise Hutton, Vice President of Marketing for Dairy Queen Canada. “Last year, Canadians bought a record 600,000 Blizzards and raised over $2.2 million for Children’s Miracle Network. We hope to top that once again this summer.”

Miracle Treat Day began as a Canadian initiative to raise funds nine years ago and its success prompted Dairy Queen locations across the United States to adopt the initiative.

“By purchasing a Blizzard on Miracle Treat Day tomorrow, you’ll be helping children in your local Children’s Network member hospital,” said Paul Lethbridge, Director, Corporate Development at Children’s Miracle Network. “All donations help to fund medical care, research and educational programs so that Canadian kids have access to the best possible care.”

The Oreo® Cookie flavour will be the official Miracle Treat Day “Blizzard of the Day” as it remains the most popular flavour for the last 26 years.