Using a Deal Site to Grow a New Business

Marketing costs money – lots of money. Unless you are very well versed in marketing and have a massive social network or personal network, you are likely going to have to dish out tons of dollars to get the word out about your new product or brand. What if I told you that there was another way, a way to spread the word in a geographically targeted way? And get paid to do it…would you believe me?

Here is the secret. Sites like Groupon, Wagjag and Sweet Deals will send your product information out to a massive audience, targeted geographically and will not take a penny from you! How does that work? Well, they typically ask you to offer minimum discount on your product or service ranging up to 90% off the retail price. Then they will take up to 50% of that number as profit when it sells. For example, my books currently retail for $14.50, I would offer them for $8.50 and the deal site will take $4.25, leaving me with a ‘take home’ of $4.25. Yes, I don’t make my potential margin – but that is a sale and exposure I would not have had before right?

Small Business Owners and Deal Sites

A reason to use a site like this is for pure strategy. You are not trying to earn large amounts of money, you are simply trying to get your name and your product out to the masses without breaking the bank. Below are some reasons why you would temp to use a deal site for your new business or product.

Reach
You are new with zero marketing dollars, this is an excellent way to be seen by an audience you wouldn’t be able to reach for free. There are no upfront costs for these deal sites. They make their money by taking a cut of your sales. If you make sales, it is a bonus over and above the awesome reach you just received.

Exposure
You probably don’t have an email list as extravagant as the deal site. What a great way to leverage someone else’s hard work while generating exposure for yourself. And you just never know who is on that list; a fellow entrepreneur, a store that wants to carry your goods, a venture capitalist. This can give you exposure you have only dreamed of.

Clearance
Maybe you have a product that isn’t moving, and is sitting in inventory. This is an excellent way to get rid of your inventory without accruing additional expenses.

Unique Visitors
If you offer multiple products or services, featuring one product or service on a deal site ultimately will get customers linking to your current website where they can see what else you have to offer. Again, a free way of getting customers that may have never seen or heard of you before. Some companies will spend thousands of ad dollars on pay per clicks to get customers to their site. Their return on investment (ROI) may or may not pay back – with a deal site, you take a huge profit cut, but you don’t spend any money up front, technically making your ROI 100% (depending on how you look at it of course. I am an optimist, so I try and see the good here).

Deal sites are selective, and busy. So don’t be surprised if you don’t hear back from them right away. Don’t make this the only marketing method you partake in. Make it one of the marketing efforts. And be patient, you may have to email a few times before someone emails you back. Good luck! I hope it reaps you tons of new customers!

If you are a parent of a baby or young child, you might be interested in checking out Susie the Soother Fairy, a book about helping a child give up their soother.

What are your thoughts on Deal Sites? Do you purchase from them?

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60 Responses to Using a Deal Site to Grow a New Business

  1. Dawn Trudeau says:

    Amanda, this is a fantastic idea! Thanks for sharing, I will look into it 🙂

  2. Juliee Fitze says:

    I use vicks when they are stuffy , popsicles and lots of juice.

  3. Amy says:

    Lots of fluids and rest.

  4. Wanda Tracey says:

    I give my children flat ginger ale,and Gatorade to keep them from becoming dehydrated.I like using vicks in the vaporizer too.

  5. angela mitchell says:

    We just have some homemade chicken noodle soup, a lot of rest, water and juice. Lemon honey tea for a sore throat.

  6. My pleasure 🙂 Anything for you!

  7. Thank YOU for your comment – I can’t take credit though, I give it all to Laura!

  8. Beth Gallinger says:

    Vitamin C at the first sign of a cold is pretty important.

  9. Amy says:

    This is a great idea to gain exposure – Especially with items that you may want to clear out or that may not be selling well!

  10. Yes, especially for clear out items, for sure!

  11. Linda says:

    So glad you could come to my party What to do Weekends on Crafts a la mode. I’m following on Pinterest, Facebook and Google+. Would love if you could follow me on Pinterest. I’m trying so hard to build up Pinterest. I see you have nice numbers on Pinterest. Do you participate in parties or giveaways? Best wishes, Linda

  12. What is your pinterest url, Linda?

  13. Louise Gilbert says:

    a lot of rest and lots of fluid and if they have a sore throat I give them mr.freezies

  14. Stephanie La Plante says:

    My tip is to drink lots of Powerade. My pediatrician says it’s the same as Pediasure and tastes way better.

  15. kristen visser says:

    lots of liquids and lots of cuddles

  16. Suzanne Rudge (MapleMouseMama) says:

    I am commenting a big HUH? I would never have looked at these sites in this fashion if not for your post Laura (and Amanda). This is great information and really gives one pause. Thank you!

  17. Jennifer Van Huss says:

    The company I worked for used Groupon for the small company! we got a ton of exposure and a tons of new clients!! It was great!

  18. UglyMummy says:

    lots of rest and fluids

  19. Athena says:

    definitely rest and keeping them hydrated

  20. Darlene Schuller says:

    I cold cloth on her forehead seems to work wonders for whatever makes her ill…not a cure all or really any kind of a fixer, but it helps her feel better she says.

  21. Brandee H says:

    I put some essential oils on his feet. Helps a lot! Always run a humidifier as well.

  22. Crystal Porter says:

    Steam and Eucalyptus oil!

  23. Michelle Kristin Galante says:

    cold 911 from davids tea and warm baths and many snuggles

  24. Randa says:

    I’ve heard about the wonders of Groupon. I know it’s brought businesses to my attention!

  25. Christine says:

    Wow! I know many who used Groupon, but I haven’t yet. Sounds interesting. Thanks for the heads up! I’m going to look into this!

  26. lelalacc says:

    lots of pure, natural fruit juice, vicks vapo-rub, a cozy electric blanket for chills, and also mixing warm water with ribena is great.

  27. Jackie Reid says:

    Lots of rest, vicks, and cuddles. I swear cuddles and vicks are a miricle when my guy is sick

  28. Betty Spry says:

    when children get sick, you need to encourage them to drink, it can be in the form of popsicles, lots of love and hugs is always the best way

  29. Elle says:

    Take one day a week to have a fun activity – active REST, I like to call it.

  30. Erika E says:

    I use a bit of oil of oregano, which isn’t that easy to get them to take but it seems to work.

  31. Good to know, Jennifer – thanks for sharing!

  32. Groupon is a big one for sure 🙂

  33. I have used Groupon and the best business that I was introduced to was a bakery that did kids’ parties!

  34. Theresa Markham-Thomas says:

    I could really use these right now

  35. Theresa Markham-Thomas says:

    My kid like ginger ale when sick and I always add lots of ice she just loves it that way

  36. Audrey Skinner says:

    I make sure they have lots of fluids and I also use Vicks Vaporub on their chests a lot.

  37. Kerry DeKelver says:

    Vicks

  38. Tricia Hope says:

    I put vaporub on the soles of their feet,also and make sure they are never sockless

  39. Barbara Hutcheson says:

    ****** Spoonful of honey,Vics rub on chest,hot bath and hot cocoa with marshmallows

  40. Laura Page-Hamelin says:

    My pleasure! I am conducting a bit of a test myself right now with my book. I am launching it through Parents Sweet Deals – they have 70,000 parents in their email database – Canadian! Great exposure and reach. Even if I don’t make a sale – it didn’t cost me anything but my time.

  41. Laura Page-Hamelin says:

    blush… thanks 🙂

  42. Let us know how it turns out, Laura!

  43. pmilner says:

    I keep a box of books in my closet that I add to on a regular basis. The kids do not often get sick, but when they do, I get out the special basket of books. It gives us something new to read, which is something they love to do when they are too sick to play or go outside. Thank you for the super giveaway opportunity. Keep up the terrific blogging.

  44. I absolutely LOVE your idea about a special box of books!!!

  45. Shari Goss says:

    Very interesting! i never thought of that. I have used it to purchase great deals, but never thought of it for selling!

  46. Cheryl Poore says:

    I usually have my kids have lots of fluids, soup and rest

  47. jonnieh says:

    I always bake the kids their favorite treat when they are sick to help make them feel better. It`s more of a mental thing and usually gets a smile out of them!

  48. elizamatt says:

    I always made a special treat for them, soft boiled eggs mashed up with butter, salt and pepper and cut up bread. They loved it and at least they were getting some nourishment even if they weren’t feeling really hungry. Being ill was also one of the few times they got to drink Cola, usually with all the gas stirred out of it.

  49. Jaimee says:

    I made flu pops… fresh herbs and almond milk, frsh fruit, blend and freeze. helps to keep them hydrated

  50. Mamamusing says:

    I purchase from several deal sites. I used to be able to find amazing deals, but they are a little bit harder to find now. But I’ve purchased everything from theatre tickets, to spa certificates, to carpet cleaning.

  51. Laurie Bolduc says:

    I always make them my famous “sick bed” all set up with kleenex, garbage can, drink of water, a movie and of course… MOM 🙂 That always makes them feel a little better when they are sick.

  52. melissa says:

    We use honey and lemon for colds and sickness. although I have to be tricky to get the honey in the kids lol

  53. Sometimes Mom time is all they need 🙂

  54. Debbie Petch says:

    I used my lunch hour to fast walk around the block.

  55. Elle says:

    Go at your own pace, and don’t compare to those around you.

  56. MapleLeafMommy says:

    Thanks so much for your support Amanda!

  57. Victoria Ess says:

    My partner looked into this when he first started his business. He ultimately decided against them, but he did shop around for a while, and found that different deal sites offered different options, some of which make more sense than others depending on your projected volume of sales.

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