National Breakfast Day with Kelloggs #shareyourbreakfast

Did you know that Thursday March 8th is National Breakfast Day and Kellogg’s has partnered with Breakfast Clubs of Canada and Breakfast for Learning to launch the Share Your Breakfast program to encourage Canadians to help children who might otherwise go without.

Did you also know that:

  • Studies show that breakfast can help kids boost their academic performance – improving behavior, reducing absences and tardiness and increasing focus and physical performance.
  • In Canada – 1 in 10 children live in poverty and are at risk of starting their day on an empty stomach

(Information provided by Kelloggs Canada.)

Throughout the day and across the country, on Thursday March 8th, Kelloggs will be surprising Canadians with free mini-packs of Kellogg’s Rice Krispies cereal to raise awareness about our country’s hungry children. In return, they will be donating to their National Breakfast Day charity partners. In essence, a bowl for you will equal a bowl for a hungry child.

There are a number of easy ways to get involved:

  1. Visit Kellogg’s website to view the breakfast video and share this important message with friends and family via social media.
  2. Pick-up a specially marked box of Kellogg’s cereal in-store for a unique pin code to redeem for a free breakfast item. In return, Kellogg’s will make a donation to Breakfast Clubs of Canada and Breakfast for Learning.
  3. Visit the breakfast charities directly to make your own donation and find out more about the great work they’re doing to fight hunger in Canada. (www.breakfastclubscanada.org or www.breakfastforlearning.ca)
  4. Tweet your support using the hashtag #shareyourbreakfast

Please help to support this wonderful cause! I saw first hand how not having breakfast can seriously affect a child’s ability to learn in the classroom.


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One Response to National Breakfast Day with Kelloggs #shareyourbreakfast

  1. Ms. Key says:

    So true that not having breakfast on school mornings effects student performance and behaviour! My kids complain about being hungry ALL DAY, if they don’t eat breakfast, it’s that much more distracting and difficult for them to learn without constantly thinking about when the next meal is. They are so active and burn so much energy at recess, they need healthy, complete meals and snacks all day to keep their energy up. I can’t focus as a hungry adult, they certainly can’t be expected to focus as hungry little ones!

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